Statistics, guides, and plain-English breakdowns on agencies, marketing, and the numbers behind them, all sourced, all checkable. The same standard we hold our directory to.
There are 600 million-plus blogs worldwide, but the real number of active ones is far lower. An honestly-counted breakdown from primary sources, with the caveats most stats pages skip.
Ranji Mercado
Updated July 2026
11 min read
A clear breakdown of pricing models, retainers, and what you should actually expect to pay.
The questions that separate a real specialist from a generalist with a good pitch.
Why franchise search is its own discipline, and what the best agencies do differently.
Market size, spend, and hiring trends, pulled from primary sources.
The real count, the active count, and why the two numbers are so far apart.
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